BTS is kicking off the month of July with another summer anthem. Hot on the wheels of their successful second full english track, “Butter,” the Korean septet just released their third english song, “Permission to Dance” with an accompanying music video. The track was announced in June 13 during the groups 8 year anniversary celebration and dropped on July 9th (KST) for the anniversary of ARMY. No better gift from an artist to their fanbase than a song about hope and joy for the future.
The MV teaser was released earlier this week but nothing could have prepared viewers for what was to come. As per usual, BTS was able to give a completely different concept than what was expected. Co-written by Ed Sheeran and Snow Patrol’s Johnny McDaid, “Permission to Dance” has a hopeful catchy chorus that is just what the world needs to hear right now as we seem to be coming to the end of one of our darkest times and with a light at the end of the tunnel as we recover from the pandemic that made the world stop. “Well let me show you that we can keep the fire alive, because it’s not over till its over..” reminds us to keep the hope alive as things seem to get better and “no need t talk the talk, just walk the walk,” reminds us that actions speak louder than words. A sentiment that is echoed as “Butter” stated “let me show you cause talk is cheap.”
This sentiment of hope and taking action is emphasized by the MV where we see people going about their days wearing face coverings until a single purple balloon is released. Purple being the signature color of BTS and ARMY and the purple balloon hinted at during the teaser video in a newspaper headline “the release of purple balloons signal the end of COVID-19.” With this small symbol BTS is saying, follow us as we move from this blue and grey world to a brighter tomorrow where it is okay to feel happiness, joy, laughter and have fun. Hence the catch line “we don’t need permission to dance,” we don’t need permission to be happy and enjoy our lives. As the MV progresses, we see people take off their face coverings and throwing them into the air as the begin to dance in joy. Signs throughout show the sentiment of “welcome back” as well as quoting the song lyrics.
Diversity is celebrated as we see children running in innocence representing many nationalities and races. Every type of profession was represented as the video showed essential workers performing their jobs serving others. BTS’ sense of inclusion extends to the deaf community as they have incorporated ASL in their dance movies using the signs for “dance,” “joy” and “peace.” This is just the continuation of the dominance on the charts as BTS currently hold the No. 1 spot on the Hot 100 Billboard charts for the sixth week with “Butter” and will like extend their reign with “Permission to Dance.” Dethroning themselves and possibly holding the Nos.1 and 2 spots consecutively. The single surpassed 1.25 million likes before it’s premiere and hit the No. 1 spot on iTunes in 14 countries including the U.S.
The “Permission to Dance” promo has just begun as the septet is set to hold a Special Talk Show and Performance Stage on July 9th at 9PM (KST) with the performance stage being streamed on HYBE’s official YouTube channel. This will be followed by a two night sting on The Tonight Show With Jimmy Fallon on July 13 and 14th and judging by the concept photos released, we may be getting treated to different song and video versions of it as the weeks go by.
— The Tonight Show (@FallonTonight) July 7, 2021
Take a look at the MV for “Permission to Dance” below.