Worldwide stars and new Louis Vuitton ambassadors, BTS, just debuted the luxury French label’s Fall Winter 2021 Fashion Show live from the South Korean capital of Seoul, in collaboration with Virgil Abloh.

The highly anticipated runway by the fashion world and BTS fans alike is already the talk of the town as #BTSxLouisVuitton has been trending worldwide since the show kicked off online.



Designer Virgil Abloh debuted the new collection via a fashion film with the septet, with each member wearing one outfit from the spin off collection, which comprises of 34 new looks and 7 from the original FW21 collection. While Abloh’s original collection explored fantasy ideas of travel, the film is “a conversation between space, movement, and global connectivity,” tapping into the energy of the South Korean capital. “Seoul has such a unique energy and BTS embody this vibe completely. They add their spin to the collection, make it their own and take it to new heights,” said Virgil in a statement to WWD.

Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors and this runway presentation is the first important piece of the partnership between the fashion powerhouse and the current musical powerhouse, but it surely won’t be the last.

You can see the BTS x Louis Vuitton film, directed by Korean filmmaker Jeon Go-woon, below.