Louis Vuitton has just added a powerhouse name to its list of official ambassadors. Worldwide sensations, BTS are recognized for their uplifting messages that impart a positive influence,” the announcement reads. “Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.”
Louis Vuitton called BTS “one of the most renowned and influential groups in the world” in a press release announcing the ambassadorship.
It adds that the band’s “ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House”.
“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us,” the group said in their own statement.
Earlier this year, the septet was invited to Louis Vuitton’s fashion show and was also seen donned in the luxury brand for their Grammy appearance.
In this new partnership BTS is now expected to team up with Louis Vuitton for special projects and will be styled by the luxury brand pieces for public appearances. They may also appear in campaigns for the fashion house. Men’s Artistic Director, Virgil Abloh has also confirmed meeting with the members to discuss creative ideas for the brand.
“I am delighted BTS are joining Louis Vuitton today,” Abloh said in a statement. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
#BTS for #LouisVuitton. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. pic.twitter.com/WzRHWb3piB
— Louis Vuitton (@LouisVuitton) April 23, 2021