Its almost the end of 2020, one of the toughest years for artists and the music industry and while most musicians have opted for putting out generic beats, BTS chooses to send listeners words of comfort.
Their newest album, BE, was touted to be the most BTSsqur album to date and hey did not disappoint. One of the main things that sets this seven men from Korea apart from other “boy bands” is they have always used their platform to send a message to their fanbase and anyone who chooses to take a listen to their music. Previously tackling topics like bullying, depression, and self love, they are now taking on a pandemic. This time around they were also heavily involved on the production, writing and design of the album. So much so that all the photos used where taken by the members themselves and you will see Jin, Namjoon, Yoongi, Hoesook, Jimin, Taehyung and Jung Kook credited in every song.
The world seemed to come to a stretching halt in March and turned on its head while time co to use to tick by. These are precisely the opening lines to their lead single, “Life Goes On” where they discuss how things have changed in the outside world while giving comporting words that show that no matter how circumstances change, they as a group and the relationship between their fans remains the same.
“Like an echo in the forest
The day will come back around
As if nothing happened
Yeah, life goes on”
The music video itself is itself a video journal of how even they, worldwide famous artists, have also had to cancel all their plans and stay cooped up indoors. Watching home videos and remembering better times but also giving hope for a better tomorrow. The video amazed a total of 100 million views by Saturday morning.
The album is itself rounded up with songs that touch on melancholy and feelings of wanting to escape as depicted on “Fly to My Room” and “Blur& Grey.” Each has been embraced my ARMY the latter especially since it was teased during their In the Soop series.
BE also showcases the infamous BTS skits this time a recording of them receiving the news that “Dynamite” hit #1 on the Billboard charts. This is a prefect opening to “Telepathy” the song dedicated to ARMY, “Dis-ease” (which was hilariously and infamously leaked by its creator, J Hope during a live stream) and “Stay” which are all up tempo tracks that give a feeling of hope for a better tomorrow. The album closes out with the chart topping hit, “Dynamite” remind us listeners of just how versatile the is septet can be.
Whether singing in English or Korean, they have something to say and nothing will make them veer off their message of remaining true to themselves, looking towards the future and never changing their sound to fit the xenophobic dark side of the insirty just to be at the top. BTS will continue breaking records, making history and doing it all on their own terms.
Watch the MV for “Life Goes On” below.