Baby let the games begin. Are you ready for I️t?

Taylor Swift’s latest album just dropped and we already have so many questions left unanswered. Reputation is jam packed with not so subtle allusions to Swift’s well, reputation. The media and public alike have painted her as a love em and leave em flighty girl. A persona she went along with until it backfired and left her burned. Now, in her latest album she will give no explanations as there will only be reputation.

Many of the lyrics feature her obvious references to herself and her “red lips” as well as referencing her reputation preceding her, thus affecting how men perceive her. Swifties will have their hands full deciphering who certain songs refer to while others seem to be a straight love letter to her new man, Joe Alwyn.

This album definitely marks a new sound for the former country singer turned pop star. Veering away from the sound of 1989, we get more synthesized sounds and electro pop. We see a different side of Swift as she gives us more breathy vocals, fast paced rhymes and sensual lyrics.


n “Dress” she sings “carve you to my bedpost…only bought this dress so you can take it off. ” Of course it should not be surprising she sings of a different side of love seeing as she’s years beyond the dreamy story telling of “Love Story” and into what (we hope) is a more mature relationship.

In “Don’t Blame Me” she sings “love take me, my drug is my baby/I’ll be using for the rest of my life.” Alluding to love being her drug of choice and loving the trip. In “So I️t Goes” she says she isn’t a bad girl but does bad things with her guy and we see the vengeful side of her: “you did a number on me and I did a number on you but baby who’s counting?” While also saying she’s “dressed in black now/scratches down your back now” making us think that who ever this song is about, the relationship was equally damaging.

If you’re judging Reputation by “Look What You Made Me Do” and “Ready for I️t” then you’re in for a surprise as we have some fantastic tunes which include the Future and Ed Sheeran collaboration “End Game” which you will not be able to keep from singling along to. She makes no qualms of talking abut having a “big reputation… and you heard about me/I got some big enemies” and makes a joke at her own expense “my reputation precedes me they told you I’m crazy/I swear I don’t love the drama it loves me”.

Circling back to the much talked about video for “Ready For I️t?” we now get the reason behind the words “they’re burning witches” tagged on the plane as in “I Did Something Bad” Taylor breaks into a chorus of “They’re burning all the witches even if you aren’t one/They’ve got their pitchforks and proof, their receipts and reasons/They’re burning all the witches even if you aren’t one/ So light me up, light me up/Go ahead and light me up”. Clearly, the media and public alike had no qualms of burning her at the stake even if she wasn’t guilty of the crimes she was accused of.

On the flip side we have the softer side of Swift as she gives us smooth melodies like “Delicate” in which she seems to be singing about first getting to know Alwyn as her lyrics say “my reputation has never been worse/So you must like me for me/Is it cool that I said all that?/Is I️t chill that you’re in my head?/Cause I know that it’s delicate/Is I️t cool that I said all that/Is I️t too soon to do this yet/Cause I know that it’s delicate.” This song plays along the same vibes as “Gorgeous” and “Call It What You Want” as Swift flat out writing music for her new beau instead of her usual “calling out” and throwing her ex under the proverbial bus.

“Dancing With Our Hands Tied” and “King of My Heart” also seem like songs about Alwyn but act more like fillers to go from one song to the next and more of a bit of a “break” from the mellow tunes and to provide a respite into happier melodies. “Getaway Car” on the other hand, sound more like last minute throw in that is repetitive and a bit superfluous but I’m sure Swifties will find the hidden meanings that I’ve missed.

“This Is Why We Can’t Have Nice Things” is where Swift comes back swinging at her haters and fake friends as it’s a bit of a mocking song song as it sounds very similar to “Hard Knock Life” and talks about giving someone a second chance but being stabbed in the back. “Friends don’t try to trick you/Get you on the phone and try to mind twist you/I’m not the only friend you’ve lost lately/if only you weren’t so shady.” Kimye references much? She also calls out her fake friend as she sings; “Here’s a toast to my real friends/They don’t care about the he said she said.”

Taylor closes out her album with “New Years Day” alluding to a new beginning. New year, new man and new life. Back to basics with only a piano accompanying we get classic hopeful Swift that promises to be with you no matter what.

Overall, Reputation does its job of giving no explanations and talking s lot about reputations while giving fans the many clues and mysteries they love while giving a new and Electric new sound from Swift. Love her or hate her, she keeps changing and taking a firm hold of her narrative and you can’t fault her for that.

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Karen is a self proclaimed bookworm and entertainment junkie. Which is why you'll find her blogging about the current TV, film and music news.. that is if you can drag her away from nerding out over Marvel, book to film adaptations and current Pop culture events. Always at a concert, a premiere or geeking out at Comic Con she is a proud to call herself a Moonie and kid at heart and is the go to girl for anything an everything you want to know about on the site.