This has been a big week for Swifties. They finally have news from their favorite songstress as she reveled the title and release date of her upcoming album.

After 3 days of complete social media and internet blackout (Swift deleted all posts from all her social media platforms and website) fans were given a cryptic first post Monday morning. This was followed by similar posts Tuesday and Wednesday.

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You have to hand it to her PR team, they know how to make a splash.

Finally, after days of waiting, #TS6 was announced as we were treated to the album title and date as well as news that the first single will drop Thursday night.

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Aptly enough, her 6th album will be titled Reputation and Swift is masterfully addressing what the media says about her as the imagery of the announcement shows newspaper clippings. Not to mention the infamous snake reference that has been linked to her since 2016. Swift is not running away from the narrative, she’s embracing it and running with it.

One to use her boyfriend rotations as music fodder, it seems like she’s changing the formula up a bit as now (according to the album title) we will get to hear what she has to say about the media’s coverage of her and the reputation she has beeem given by the press.

Can’t wait to see what she has in store!

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